Donald Clark Plan B: Part 3: Metaverse

Having a metaverse is one thing; having the discourse and language of the metaverse is another. Note that we are now all using a made up and owned Facebook brand called the “Metaverse” to even talk about it. I feel like we are being betrayed.

It is from Neil Stephenson’s 1992 novel Snow Crash (the white noise was seen on the screens when the system crashes). It’s an amazing novel in which the virtual world, the Metaverse, sits in an anarcho-capitalist world owned by the Global Multimedia Protocol Group. You’re accessing it through VR, controlled by a monopoly cable television company that has replaced all phone networks, very close to the Facebook bone.

Facebook’s land grabbing of the virtual world through Metaverse branding is slick PR, but it stinks. It is as if only the naming makes something true. The brand alone acts as a new focus. Metaverses has been around for decades, what is different is the branding and financial commitment that Facebook has put into it. Apple has to pay developers six-figure sums in cash to keep them.

Switch to Web 3.0

This is all part of a much larger technology shift that is redefining itself as Web 3.0 with an open, permissionless, decentralized world of cryptocurrencies, NFTs, blockchain and multiverses. Why? If you’re stuck in regulatory trouble in this world, create a new one. You are then free from these authorities and constraints.

Better yet, create a system where you make money and I literally mean “make money” as cryptocurrencies. You create money, then collect more money, make virtual things, sell them – suddenly you have an economy free of government and control. This way, these brands are already getting out of the tax – they’re playing us off by creating virtual excuses. They trade online, making it difficult to identify taxable units like true sales and profits, and then move to low-tax systems to literally steal revenue from the actual countries where the sales and profits are made. They are the masters of illusion because they deal with illusions. This next step is to create a completely illusory world – the metaverse.

Silicon Valley’s libertarian roots have outgrown their teenage years. They are greedy adults now – they want everything. They are not satisfied with snatching all the real money they want to destroy the real and make even more money out of the unreal.

People in the metaverse

The commentary on tech quickly switches from utopia to dystopia, from hype to horror. But the

Metaverse could turn out to be a crime-ridden scam festival full of counterfeits, rug-pulls, NFT scams, and cryptocurrency OSs. The real world has a lot of crime and scams, as does the existing online world, but the metaverse can actually create worlds where it is so much easier to do it. Nobody can hear you scream in cyberspace. We may all have our digital twin in the Metaverse, but there will be plenty of Jekyll and Hyde twins to deal with.

Objects in the metaverse

In The conspiracy of art (1996) Baudrillard knocks down modern art. His book Simulacra and simulations (1981) earned him fame in the art world, but this criticism of that world demolished the claim to be at the forefront of relevance. Art has become a series of signals everywhere and nowhere, part of a consumerist nexus of career, commerce and kitschy fame. For him it has become a mediocre game about high-end, consumption and status exchange. If he lived today he would have written about NFTs (Non-Fungible Tokens), the creation of digital entities, mostly as fixed assets. They are already seen and marketed as assets in the Metaverse.

Nike has acquired a virtual shoe company, RTFKT, which also makes NFTs. Let that sink in. You want to sell virtual shoes for virtual people in virtual worlds. Other high-end brands are buying into this virtual economy. That should make us think.

What should cause us thought and concern is the strange story of NFT developer “Evil Ape” who disappeared with $ 2.7 million in investor money after deleting his Twitter account and website. Evolved Apes was a supposed multiverse full of NFT monkeys who were supposed to fight each other for survival. The multiverse and the game never appeared. The cash, a cryptocurrency called ether, disappeared. You’d think the stupid investors would have learned their lesson, but they are moving on with Fight Back Apes and battling the Evil Ape. The whole episode contains all the necessary characters for this combination of NFTs and cryptocurrencies in a supposed multiverse. It will be a dark place that will attract every deceiver on the planet.

Places in the metaverse

Forget about simple shoes and pictures, land and plots are already being sold in Metaverses. When Snoop Dogg was developing his Snoopverse, someone was buying property in their virtual world for nearly $ 500,000. “I’m always looking for new ways to connect with fans and what we have created at The Sandbox is the future of virtual hangouts, NFT drops and exclusive concerts. ”Snoop’s virtual house is modeled after his real home, and you can purchase expensive passes to gain access. Platforms like Sandbox and Decentraland already exist, with Sandbox already making a $ 4.3 million sale on a piece of land. Investors and big brands are already buying into the sandbox project. The role that celebrities and influencers play in this movement will be interesting.


This can turn into a new gold rush creating a wonderful new market, or a form of tulip frenzy that leaves many losing their shirts. Who knows? It differs from previous multiverses like Second Life in that the underlying technologies with cryptocurrencies, a pre-existing NFT market, and an ubiquitous, cloud-based, high-bandwidth internet make it a much more sophisticated world. As we spend more time in such places, we may be willing to spend money on the places we live. This is the economy of experience, not physical assets. At the moment it looks like wealth, rather than experience, is the main resident.

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